The Swiss fine watch maker Jaeger-LeCoultre is dedicated to the restoration of Chinese films.
And for eight consecutive years now, Jaeger-LeCoultre has had a fine watch auctioned at an annual gala dinner in China, and donated the proceeds to the Shanghai International Film Festival, to be used on film restoration.
This year the restored film Painting Soul starring Gong Li was premiered at Shanghai Grand Theatre on June 17.
The 1994 biographical film directed by Huang Shuqin is about Pan Yuliang, a woman artist from China who faced huge obstacles and built her career in France.
"Jaeger-LeCoultre started to support film restoration in China in 2011," says Catherine Renier, the CEO of Jaeger-LeCoultre at the premiere of Painting Soul.